Fast fashion brand Zara, the cash cow of Inditex group, is getting better and better. It's true that Zara did copy designs from world's top fashion houses such as Gucci, Dior, Chanel and then modified them with more color options, added in some embroidery details or changed a little bit on the cutting. But it's how the fast fashion world is and everyone love Zara, affordable prices, fast changing designs, high fashion looks, fine fabrics, luxury atmosphere, who can help their self from falling in love with Zara?
I visited their website just now and saw the November look book. It gave me a Wow, very high fashion kind of look. Honestly, Zara's fabric quality is about the same with H&M, but the luxury atmosphere you feel every time you step into their retail stores, their unique window display, tidy merchandises and professional staffs definitely has created the image of luxury in your mind, which will make you spend twice the money you would spend for a H&M's product yet still think it is valuable and worth the money. Well, still, we all love Zara.
And here are some Zara's adorable window displays, which if I didn't know it's Zara at first I would probably think that it's Lanvin or some other luxury fashion brands.
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